"Perhaps we were too distracted by the pandemic, or the endless financial crises, or the rise of TikTok. But under cover of them all, a new and more exploitative system has been taking hold. Insane sums of money that were supposed to re-float our economies after the crash of 2008 went to big...

Verl.Beschr.: Dieses Sachbuch zeigt, wie statistisches Denken gelingen und zu mehr Kompetenz im Umgang mit Unsicherheit führen kann. Tief verankerte Denkgewohnheiten lassen uns im Alltag intuitiv nach Wahrheiten und Mustern suchen IBM nicht nach Wahrscheinlichkeiten, wie die Statistik sie...

Fünf Schritte zur Umsetzung eines datengetriebenen Marketings -- Analytische und technische Voraussetzungen -- Datensammlung und Datenaufbereitung -- Vorbereitung der Entscheidungsfindung -- Automatisierung -- Organisatorische Verankerung -- Umgang mit Herausforderungen bei der Umsetzung.

Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility...

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it...

Companies in developing countries are adopting Artificial Intelligence applications to increase efficiency and open new markets for their products. This book explores the multifarious capabilities and applications of AI in the context of these emerging economies and its role as a driver for...