Lee, Keeheon; Lee, Hoyeop; Kim, Chang Ouk - In: Journal of Artificial Societies and Social Simulation 17 (2014) 2, pp. 1-1
In this study, we are interested in the problem of determining the pricing and timing strategies of a new product by developing an agent-based product diffusion simulation. In the proposed simulation model, agents imitate behavioural consumers, who are reference dependent and risk averse in the...
