Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Purpose The purpose of this paper is to examine a range of metrics concerning knowledge and related intangible assets in financial service industries. The metrics are then analyzed according to theory from several disciplines so as to better understand intangible dynamics, the relationship...

This study measures the relationship between tacit knowledge and innovation in the Polish and US information technology (IT) industries. Large samples were obtained, allowing quantitative modeling not possible in many tacit knowledge studies focused on more qualitative analysis. Conceptually,...

This articles analyzes the growth and practice of intellectual capital and competitive intelligence, two industry practices that have received increasing attention over the last decade. Related in their conceptual structure, the two fields also interact in terms of the benefits and costs of...

Three major trends have come together raising the stakes for firms seeing to compete in the new economy. First, knowledge management poses the idea that every organization holds knowledge in the minds of its personnel that can be identified, collected and managed for competitive advantage....

This book aims to disentangle the complex relationship between innovation and its potential determinants, paying special attention to the roles of governance and regulatory frameworks, and the ways in which the latter interact with other drivers of innovation such as competition and the...

From a consumer perspective, the issue of personal, informational privacy is of growing concern as our society becomes more and more digitized. For businesses however, detailed customer information is a valuable and lucrative commodity. The latter is particularly true for online businesses with...