The circular transition requires change within and throughout our economic systems. A particular subset of innovators - trailblazers - go the extra mile to shape the market for circular solutions, often ahead of their time, before the market is fully ready. This report explores the strategies...

Purpose Brand love is perceived as one of the main objectives in brand management. Nevertheless, research into the factors influencing brand love are scarce. This paper aims to apply the theory of planned behaviour to the context of brand love and investigate the influence of several factors on...