The purpose of this paper is to predict the switching behavior of the students with respect to mobile brands. This paper uses first-order Markov Chain model for predicting the switching behavior and also analyzes the future market scenario of the mobile brands. Data collected from 320...

Understanding of consumer buying pattern plays the most important role in the success of any business organization. Hence, the core behaviour of consumer is also of great importance and significance for a successful marketing experience and financial affluence. However, consumer purchasing...

This study is concerned with career and subject preference of the female students of management institutes of Indore city. The main objective of the study is to find the factors of selection of specialization. The other objective is to find the factors of carrier choices for the female students....

Internet has presented a new outlook of a commercial phenomenon and customer preferences. Regularly increasing customer traffic on the web and increased turnovers of web-shops impel the companies dealing in luxuries to think about their endeavors. Internet adoption and continuous increasing...

"This book explores the role of teaching tools used in business education to add competitive benefits with the business skills and make them applied in cross-cultural business environments. It explores significant pedagogical practices in the cross-cultural environment and identifies the...

"This book explores the role of teaching tools used in business education to add competitive benefits with the business skills and make them applied in cross-cultural business environments. It explores significant pedagogical practices in the cross-cultural environment and identifies the...

Chapter 1: A Framework for Mining of Text Data with the Application of Side Information -- Chapter 2: Developing a framework for career in AI, ML and Data Science -- Chapter 3: Do You Have an AI Mindset? Development and Validation of AI Mindset Questionnaire -- Chapter 4: Data Mining and...