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Chinese success with FDI : lessons for India
Srivastava, Rajesh K.
- In:
China : CIJ ; an international journal
6
(
2008
)
2
,
pp. 316-329
Persistent link: https://www.econbiz.de/10003784941
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2
Brand equity measurement in India : how to be more realistic?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
3
,
pp. 295-306
Persistent link: https://www.econbiz.de/10003837704
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3
Consumers' attitude towards pharma OTC products
Srivastava, R. K.
- In:
Indian pharmaceutical industry : strategies and …
,
(pp. 134-143)
.
2008
Persistent link: https://www.econbiz.de/10003852096
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Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
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Effect of cross culture on ethical behaviour of Y generation : is it changing?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
3
(
2010
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10003982925
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6
Measuring brand strategy : can brand equity and brand score be a tool to measure the effectiveness of strategy?
Srivastava, R. K.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003927506
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7
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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8
Understanding brand identity confusion
Srivastava, R. K.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
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9
The role of brand equity on mergers and acquisition in the pharmaceutical industry : when do firms learn from their merger and acquisition experience?
Srivastava, R. K.
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10009614137
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10
[Besprechung von:] Abidjan. Urban development and employment in Ivory Coast. Geneva 1976
Srivastava, R. K.
- In:
Indian journal of industrial relations
13
(
1977
)
1
,
pp. 96-98
Persistent link: https://www.econbiz.de/10002864226
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