Passion - in the sense of fervent commitment to action - and compassion - understood as sensitive openness for social and ecological concerns - are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market competition,...

Passion – in the sense of fervent commitment to action – and compassion – understood as sensitive openness for social and ecological concerns – are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market...

The purpose of this paper is to present a basic compendium of how companies can integrate social responsibility into their strategies. The paper analyzes and synthesizes ideas and proposals based on the literature review from different fields. It proposes a practical approach that does not...