Santeramo, Fabio Gaetano; Lamonaca, Emilia; Carlucci, … - In: Bio-based and applied economics 9 (2020) 2, pp. 137-154
The existing literature on the consumers' attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative...