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The critical success factors affecting the adoption of inter-organization systems by SMEs

Fu, Hsin-pin; Chang, Tien-hsiang; Ku, Cheng-yuan; … - In: The journal of business & industrial marketing 29 (2014) 5, pp. 400-416

Persistent link: https://www.econbiz.de/10010393907

From the editors : introduction to the emerging discourse incubator on the topic of leveraging multiple types of resources within the supply network for competitive advantage

Cantor, David E.; Yan, Tingting; Pagell, Mark; Tate, … - In: The journal of supply chain management 58 (2022) 2, pp. 3-7

Persistent link: https://www.econbiz.de/10013178065

Dispersion von Marketingaktivitäten in Business-to-Business Unternehmen : Merkmale, Messung, Einflussfaktoren und Auswirkungen

Blachetta, Marie - 2020

Persistent link: https://www.econbiz.de/10012307506

The contingent effect of social networking ties on Asian immigrant enterprises' innovation

Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425

Persistent link: https://www.econbiz.de/10012285381

Price bargaining and competition in online platforms : an empirical analysis of the daily deal market

Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10012294599

Strategic account management as a value co-creation selling model in the pharmaceutical industry

Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325

Persistent link: https://www.econbiz.de/10011629581

Mobilizing the temporary organization : the governance roles of selection and pricing

Ghazimatin, Elham; Mooi, Erik A.; Heide, Jan B. - In: Journal of marketing 85 (2021) 4, pp. 85-104

Persistent link: https://www.econbiz.de/10012593255

Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten : Überblick über die Marketingliteratur

Bornemann, Torsten; Klarmann, Martin; Moosbrugger, Martin - In: Schmalenbach journal of business research : SBUR 72 (2020) 4, pp. 447-478

Persistent link: https://www.econbiz.de/10012434141

Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting

Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73

Persistent link: https://www.econbiz.de/10011822115

The Strategic Impact of References in Business Markets

Godes, David - In: Marketing Science 31 (2012) 2, pp. 257-276

We investigate a business-to-business context and ask <i>when</i> and <i>why</i> a firm should announce a "reference program" that commits the firm to facilitating the flow of information about the efficacy of its products from early adopters to potential late adopters. We model a monopolist manufacturer with...

Persistent link: https://www.econbiz.de/10010990388