We introduce a simple and highly portable measure capturing the impact of price path visualizations on investor behavior, beliefs, and financial market outcomes: the visual shape score (VSS). The score reflects the degree of convexity of a price path. Although VSS is only a single metric, it...

We use a novel online experiment to investigate the impact of emotional images on investment behavior. Participants are exposed to a nature-related and a non-nature set of images with varying degrees of valence during several investment decisions. We demonstrate that positive images...

We apply a machine-learning algorithm calibrated from general human vision to predict visual salience of parts of a stock price series. We hypothesize that visual salience of adjacent prices increases decision weights on returns computed from those prices. We analyze the inferred decision impact...