Lu, Lijian; Wang, Ruxian; Zhou, Xinyi - 2022
's quality, and a higher quality leads to a lower failure rate and therefore a lower penalty cost. Another benefit of a higher … quality is to gain a larger market share in the competing market. In a multi-agent game-theoretic setting, we characterize the … equilibrium outcomes for this quality competition game, and reveal the impacts of traceability on product quality and welfare of …