Plewa, Carolin; Conduit, Jodie; Quester, Pascale; … - In: Journal of Business Ethics 127 (2015) 3, pp. 643-659
influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …