Showing 21 - 30 of 4,358
International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...
Persistent link: https://www.econbiz.de/10010925895
Persistent link: https://www.econbiz.de/10014460867
Persistent link: https://www.econbiz.de/10013357212
level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …
Persistent link: https://www.econbiz.de/10008679997
В статье рассматриваются ключевые аспекты оценки уровня лояльности потребителей. Предложена сегментация потребителей и разработана методика по оценке...
Persistent link: https://www.econbiz.de/10011238762
В статье рассматривается создание системы лояльности между потребителем и производителем, что является основой для построения полноценных взаимоотношений на...
Persistent link: https://www.econbiz.de/10011239052
influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in … mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word …
Persistent link: https://www.econbiz.de/10011242133
Fixed telephony has long been a fundamentally important market for European telecommunications operators. The liberalisation and the introduction of regulation in the end of the 1990s, however, allowed new entrants to compete with incumbents at the retail level. A rapid price decline and a...
Persistent link: https://www.econbiz.de/10011421593
pitfalls of consumer-based economy. Also, the content of this article does not hesitate to emphasize the author's personal …
Persistent link: https://www.econbiz.de/10011534786
Fixed telephony has long been a fundamentally important market for European telecommunications operators. The liberalisation and the introduction of regulation in the end of the 1990s, however, allowed new entrants to compete with incumbents at the retail level. A rapid price decline and a...
Persistent link: https://www.econbiz.de/10010471549