How do individuals and collectives construct and sustain identities that run counter to dominant institutions? We develop the notion of counter-institutional identity as involving individual and collective constructions of ‘who we are' that are in strong opposition to dominant values and...

This article, together with a companion video, provides a synthesized summary of a Showcase Symposium held at the 2016 Academy of Management Annual Meeting in which prominent scholars—Denny Gioia, Kathy Eisenhardt, Ann Langley and Kevin Corley—discussed different approaches to theory...