Purpose: The biggest challenge in the Indian life insurance industry is mis-selling and unfair business practices. The purpose of this paper is to explore the effect of relational selling behaviour on investor decision making in life insurance market in India. This study also aims to elucidate...

Purpose: This study aims to review the published empirical research on relationship orientation in banking and insurance services. The objective of the study is to understand whether a strong customer–sales representative relationship contributes to sales effectiveness and to know the...

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Purpose: The purpose of the present study is to identify the determinants of continuance intentions to use FinTech peer-to-peer (P2P) payments apps post- Covid 19 pandemic in India.Design/methodology: A cross-sectional survey of 463 FinTech users was interviewed during the pandemic with the help...