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Customer retention in the automotive industry : an economic analysis
Weißenberger, Barbara E. - In: Customer retention in the automotive industry : …, (pp. 317-348). 1997
Persistent link: https://www.econbiz.de/10001299159
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Patientenorientierte Information und Kommunikation im Gesundheitswesen
Bürger, Claudia - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754330
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Customization in bicycle retailing
Jafari, Hamid; Nyberg, Anna; Osnes, Tone-Lise; Schmitz, … - In: Journal of retailing and consumer services 23 (2015), pp. 77-90
Persistent link: https://www.econbiz.de/10010503929
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Customization : innovation when off-the-shelf is out of the question
Stamatović, Milan; Jovičić, Aleksandar; Parojčić, … - In: Facta Universitatis / University of Niš : the … 17 (2020) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10012267049
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
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The importance of perceived fairness in product customization settings
Scholl-Grissemann, Ursula; Sauer, Nicola E.; Teichmann, … - In: The service industries journal 42 (2022) 11/12, pp. 823-842
Persistent link: https://www.econbiz.de/10013362153
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When and why does customization reduce booking cancellations? : field evidence from two hotels
Mathmann, Frank; Wang, Di; Christian, Jesse Elias - In: Journal of service theory and practice 34 (2024) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10015055446
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Unified customer interaction
In: Customer Relationship Management : the ultimate guide …, (pp. 111-116). 2001
Persistent link: https://www.econbiz.de/10003521850
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Produktentwicklung im Dialog mit Konsumenten
Raabe, Thorsten - In: Marketing im gesellschaftlichen Dialog, (pp. 267-280). 1996
Persistent link: https://www.econbiz.de/10001293762