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Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International Journal of Sports Marketing and Sponsorship
7
International journal of sports marketing & sponsorship
7
European Sport management quarterly : ESMQ
6
Sport management review
6
Sport, Business and Management: An International Journal
5
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2
Marketing analysis in sport business : global perspectives
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1
International journal of hospitality management
1
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Management Decision
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Marketing Intelligence & Planning
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Sport marketing in a global environment : strategic perspectives
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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1
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Pedersen, Zack P.
;
Kim, Kyungyeol
;
Byon, Kevin K.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10012797841
Saved in:
2
The dark side of spectator behavior : effects of spectator dysfunctional behavior on anger, rumination, and revisit intention
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10012815649
Saved in:
3
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
- In:
The service industries journal
40
(
2020
)
9/10
,
pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Saved in:
4
A mechanism of mutually beneficial relationships between employees and consumers : a dyadic analysis of employee-consumer interaction
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
Sport management review
21
(
2018
)
5
,
pp. 582-595
Persistent link: https://www.econbiz.de/10011947604
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5
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
; …
- In:
International journal of hospitality management
82
(
2019
),
pp. 318-325
Persistent link: https://www.econbiz.de/10012121858
Saved in:
6
Coping as a mediation mechanism between severity of spectator dysfunctional behavior and revisit intention : the moderating effects of self-construal in sport consumption
Kim, Kyungyeol
;
Byon, Kevin K.
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10012173435
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7
Conceptualization of switching costs in fitness centers : a higher-order reflective-formative model
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
Sport management review
24
(
2021
)
4
,
pp. 543-566
Persistent link: https://www.econbiz.de/10013327259
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8
Fitness switching costs scale (FSCS) : development and assessment of higher-order reflective-formative scale
Kim, Kyungyeol
;
Byon, Kevin K.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1951-1969
Persistent link: https://www.econbiz.de/10014443793
Saved in:
9
Validating two shortened versions of the fitness switching cost scale
Kim, Kyungyeol
;
Lee, Senyung
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 419-443
Persistent link: https://www.econbiz.de/10014505230
Saved in:
10
Sport development strategies and practices in Chinese small towns
Wang, Yan
;
Liu, Jin-sheng
;
Kim, Kyungyeol
;
Zhang, James J.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 171-186)
.
2022
Persistent link: https://www.econbiz.de/10013475282
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