This paper provides an overview of the research that has been done in the field of perishable-asset revenue management, which is a new term given here to a field that combines the areas of yield management, overbooking, and pricing. The paper also provides a comprehensive taxonomy with 14...

In the B case, the consultant looks at historical data for five consumer magazines (Health, Better Homes and Gardens, Working Woman, Country Living, and True Story). For each one, she tries to determine the best method of forecasting circulation that also makes sense in light of external...