Mamun, Abdullah Al; Mohiuddin, Muhammad; Fazal, Syed Ali; … - In: Management Research Review 41 (2018) 1, pp. 133-147
Purpose: This study aims to examine the effect of entrepreneurial and market orientations on consumer engagement and the performance of manufacturing small- and medium-sized enterprises (SMEs) under the premise of the resource-based view (RBV) theory. Design/methodology/approach: This study...