Calabrese, Giuseppe; Coccia, Mario; Rolfo, Secondo - 2015
the innovation process is very low. Moreover, if we consider the SMEs operating in the mature sectors, such as automotive … located in a highly industrialised Italian region (Piedmont), the strategy used both for NPD, and for incremental innovation …-up view of the adoption of these non-structured innovation patterns. Although the SMEs located in this area are specialised …