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Menschen und Marken - neue Konzepte in der Betrachtung

Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016

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Coworking-spaces : how a phenomenon of the sharing economy builds a novel trend for the workplace and for entrepreneurship

Bouncken, Ricarda B.; Reuschl, Andreas J. - In: Review of managerial science 12 (2018) 1, pp. 317-334

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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China

Perfall, Axel von - 2000

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In sharing economy we trust : the effects of host attributes on short-term rental purchases

Wu, Jiang; Ma, Panhao; Xie, Karen L. - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2962-2976

Persistent link: https://www.econbiz.de/10011799973

In sharing economy we trust: the effects of host attributes on short-term rental purchases

Wu, Jiang; Ma, Panhao; Xie, Karen L. - In: International Journal of Contemporary Hospitality Management 29 (2017) 11, pp. 2962-2976

Purpose Trust has been widely recognized as the crucial factor of consumer purchase intention when shopping on peer … trust with potential renters and drive their purchase of short-term rentals remain unknown. This study aims to explore the … identifies which host attributes are perceived as trustworthy and affect renters’ purchase decisions, a topic of both theoretical …

Persistent link: https://www.econbiz.de/10014764725