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Empirical investigation of sport trademark dilution using contingent valuation method

Cho, Sungho; Lee, J. Lucy; Won, June; Lee, Jong Kwan - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 189-200

Persistent link: https://www.econbiz.de/10012293255

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

Brand capabilities in English Premier League clubs

Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46

Persistent link: https://www.econbiz.de/10012256468

Sustainability countenance in brand equity : a critical review and future research directions

Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora - In: The journal of brand management : an international journal 27 (2020) 1, pp. 15-34

Persistent link: https://www.econbiz.de/10012297778

Improving business performance through brand management practice

Saša, Veljković; Đorđe, Kaličanin - In: Economic annals 61 (2016) 208, pp. 137-167

Persistent link: https://www.econbiz.de/10011570190

The progression of brand orientation literature in twenty years : a systematic literature review

Anees-ur-Rehman, Muhammad; Wong, Ho Yin; Hossain, Mokter - In: The journal of brand management : an international journal 23 (2016) 6, pp. 612-630

Persistent link: https://www.econbiz.de/10011625229

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

Stock market response to corporate social responsibility expenditures

Fiore, Robert - In: The international journal of finance 27 (2015) 4, pp. 488-500

Persistent link: https://www.econbiz.de/10011718639

Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127

Persistent link: https://www.econbiz.de/10011704270

Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach

Kuntner, Tobias; Teichert, Thorsten - 2017

Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...

Persistent link: https://www.econbiz.de/10011649023