Purpose: The authors explore how social approval assets, namely status and reputation, are used to legitimate and categorise a new national university. They argue that in the course of the legitimation process, status and reputation work as stakeholder-oriented value-creating benefits. The...

This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value theory. This paper brings up for discussion the...

Summary Drawing upon critical discourse analysis, this article investigates how a newspaper organization is discursively legitimized as a socially responsible organization. The empirical data are based on 16 interviews conducted among the employees of a newspaper organization. The study has two...