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developments in recorded music as our context. Digitization has expanded consumption opportunities by giving consumers access to … music industry tripled the number of new products between 2000 and 2008. We quantify the effects of new music on welfare …
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Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states … background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and … intent (response). Findings: The results indicated that the manipulation of different music genres makes it possible to …
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