Purpose: This study aims to identify and analyse the main enablers of knowledge management (KM) in improving the logistics capabilities of Indian organisations and develop a model based on the contextual relationship among the identified enablers. Design/methodology/approach: Initially, this...

Purpose: The study aims at creating a sequence of implementing supply chain enablers to achieve a greater efficiency in the combination by establishing relationship among them. Design/methodology/approach: To build resilience capability in supply chain, enablers have been first identified...

Purpose: The mobile phone industry in India is highly competitive, fast paced and technology-driven. In such a hyper competitive era, effective advertising is considered a key success driver for a mobile phone brand. The purpose of this paper is to identify advertisement effectiveness...

Purpose: The study tries to identify the barriers influencing supply chain resilience and examine the inter-relationships between them. These relationships are built on the basis of how one barrier drives or is driven by the changes in another barriers. Design/methodology/approach: In the first...

Purpose: The present study aims at developing a model to quantify supply chain resilience as a single numerical value. The numerical value is called resilience index that measures the resilience capability of the case company's supply chain. The model calculates the index value based on the...