As product-based companies look for ways to maintain or increase revenue growth, they face escalating market challenges due to product commoditization, lower product margins, price transparency, and converging technologies. Increasingly, product based companies are adding services and solutions...

There are some questions about globalization are looked for to be answered by developing countries in contemporary world. The authors will try to answer some questions: what is globalization? Is globalization essential? Is globalization needed in the food industry? What kind of risks and...

Marketing strategists should create, maintain, and arrest the decay of causally ambiguous resource competences that lead to competitiveness and thus performance. However, competence causal ambiguity, which helps create competitiveness, is also implicated in competitiveness decay. In this study...

This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. In order to know the impact of visual elements packaging on consumers the study was carried...

This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. In order to know the impact of packaging on consumers the study was carried out to find...

This research investigates how green marketing mix, green brand knowledge, and attitude towards green products affect Generation Y consumers' purchase intention of green products in Bangkok, Thailand. The objectives of this research consisting of each variable are 1) to determine the influence...

Changes in consumer purchasing behaviours are one of the considered important factors in recent days. Especially, globalized companies consider these changes. Because, such kind of companies have to know the specifications of each country and influencing factors they do work. Every human being...

The circular economy proposition is not a novel concept. However, it has recently stimulated sustainable consumption and production ideas on remanufacturing, refurbishing and recycling of materials. A thorough literature review suggests that the circular economy’s regenerative systems are...

Synergistic value integrates insights from the stakeholder theory the resource based view theory and shared value. The stakeholder theory provides opportunities to align business practices with societal expectations and sustainable environmental needs. Businesses ought to reconcile disparate...