Showing 66,791 - 66,800 of 68,053
Multicultural marketing is a strategic priority area for most companies in emerging consumer markets (ECMs). We develop a new conceptual framework that demonstrates how two processes influence the effectiveness of multicultural advertising, namely similarity and corporate social responsibility...
Persistent link: https://www.econbiz.de/10011072856
act irresponsibly, corporate social responsibility (CSR) academic literature, especially stakeholder theory, pays little … attention to competition and market pressure. It only highlights the competitive advantage a CSR strategy represents for … companies. The purpose of this paper is to explore the connection between CSR and competition in order to contribute to the CSR …
Persistent link: https://www.econbiz.de/10011073055
absent from the academic literature on CSR. In this article, we propose to study a case over a long period of time, from 1954 …, social and environmental), well before the ’invention’of CSR. …
Persistent link: https://www.econbiz.de/10011073101
We use the two main theoretical perspectives analyzing traditional accounting disclosure : the firm as a nexus of contracts and agency theory on the one hand, and neo-institutional and legitimacy theory on the other, in order to assess the environmental and social reporting practices and the...
Persistent link: https://www.econbiz.de/10011073352
Social Responsibility (CSR). We develop a model of duopoly in a two‐country setting, in which firms choose the country of … location, the level of CSR and finally compete in the market à la Bertrand. We show that: i) at equilibrium the two firms … choose different levels of CSR, i.e. an "ethical" and a "neutral" firm coexist in the market; ii) regardless of its location …
Persistent link: https://www.econbiz.de/10011073481
Purpose this study focuses on the policy of Corporate Social Responsibility (CSR) launched in the chemical industry in …
Persistent link: https://www.econbiz.de/10011073548
Socially Responsible Investing (SRI) enjoys a large consensus and is often presented as being able to conciliate finance and sustainable development. Actually, the SRI market share stays low (slightly more than 10%), not to say very low if we consider only “Core SRI” (very few percent). Its...
Persistent link: https://www.econbiz.de/10011073828
Using the event-study methodology and multivariate regressions, this paper examines the intensity of media coverage, its determinants and its marginal effect on stock returns following chemical disasters. To do this, we build an original dataset of chemical explosions that occurred worldwide...
Persistent link: https://www.econbiz.de/10011073970
-wide institutional frameworks and standards. They have responded to these challenges by developing corporate social responsibility (CSR … and standards, which we call ‘institutional expectations’. We examine a data set of international CSR-leading MOG … the field by mapping and identifying the main CSR institutional expectations in the MOG industries, identifying the …
Persistent link: https://www.econbiz.de/10011074072
aims at analysing the role large firms sustainable supply chain management plays on the SME suppliers' CSR strategies It … addresses the following question: to what extent are the SMEs influenced by their buyers' CSR requirements? In a developed … country such as France, large firms, even those proactive in CSR, have little influence on SMEs' CSR strategies. We highlight …
Persistent link: https://www.econbiz.de/10011074162