considering diagnostic dimensions of the corporate social responsibility (CSR) image advertising claim. Design …/methodology/approach – The paper reviews corporate image advertising, the tool investigated for informing about the firm's CSR record, discusses …, considers extant empirical findings that lend support to these theories, and describes several elements of CSR advertising …

(corporate social responsibility (CSR)‐BC matrix) to explain different practices companies use when dealing with stakeholder … issues, such as transparent changeover pricing. Design/methodology/approach – The analysis takes theories and research on CSR … – According to the data, the cases of changeover can be explained with the CSR‐BC matrix. According to the results, it seems that …

corporate social responsibility (CSR) within corporate communication as a process that called “institutionalization by … translation”. The paper aims to develop a micro‐meso‐macro‐perspective to analyze why and how organizations institutionalize CSR … institutionalization of CSR on the macro‐ and meso‐level. And the paper uses sensemaking and communication theories to describe this …

Purpose – The purpose of this paper is to investigate how companies use corporate social responsibility (CSR …) advertisements to legitimise their ethical positions and how CSR advertisements vary across countries. Design …/methodology/approach – The paper evaluates CSR advertisements from Chevron and Banco Real published in the news/business magazines (The …

‐related corporate social responsibility (CSR) activities would be most effective in engaging employees in implementing an organization … environmental strategies. Originality/value – The paper extends research on CSR communication to consider internal communication … within an organization. In addition, it adopts the perspective of employees to bring new insight into their role in CSR …

perceptions of the organization‐public relationship (OPR) and corporate social responsibility (CSR). It also examines how the …, CSR, and source credibility measures. Findings – Results indicate the reducing the offensiveness strategy led to higher … perceptions of the OPR and CSR. The image restoration strategy employed does impact stakeholders' perceptions of the credibility …

intersection of branding, strategic human resource management (HRM) and corporate social responsibility (CSR). Design … merging corporate branding processes, strategic HRM and CSR into a theoretical framework for reconceptualising employer … strategies for sustainable development (including CSR), it affects how to approach stakeholder relations and organizational …