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communication about corporate social responsibility (CSR). Design/methodology/approach – The study employs a survey designed to … communication about CSR. The respondents are Danish students enrolled in eight different types of further or higher education …. Findings – The survey shows that consumers are interested in and expect more explicit CSR communication than currently assumed …
Persistent link: https://www.econbiz.de/10014691790
Purpose – This study seeks to examine how consumers perceive a pharmaceutical company's advertisement through visual priming of the disclosure featured in the advertisement. Design/methodology/approach – An online study with a convenience sample consisting of college students is used to...
Persistent link: https://www.econbiz.de/10014691792
Purpose – The purpose of this paper is to address corporte social responsibility (CSR) as a form of corporate self …/methodology/approach – Having constructed a theoretical framework incorporating CSR and corporate identity literature, the paper draws on a … discourse perspective to analyse the legitimation strategies applied by a single organisation storying its CSR involvement. The …
Persistent link: https://www.econbiz.de/10014691811
Purpose – When corporations adopt a corporate social responsibility (CSR) program and use and name it in their external … communications, their members should act in line with CSR. The purpose of this paper is to present an experiment in which the … confronted with CSR communication.  …
Persistent link: https://www.econbiz.de/10014691812
responsibility (CSR) literature; then choose the frameworks (GRI3 and Meritum reports) founded on an evolved notion of, respectively … selected CSR and ICR frameworks, the authors planned and designed a new , ad hoc model of corporate communication, able to …
Persistent link: https://www.econbiz.de/10014691818
Purpose – The purpose of this paper is to examine the content of for‐profit organizations' Facebook pages and how the communication strategy employed impacts stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, attitudes, and purchase intent....
Persistent link: https://www.econbiz.de/10014691819
Purpose – Extant research on corporate social responsibility (CSR) communication primarily relies on a transmission … reconceptualize CSR communication by drawing on the “communication constitutes organizations” (CCO) perspective. Design …, partly dissonant, and potentially contradictory communicative practices. From that viewpoint, the potential impact of CSR …
Persistent link: https://www.econbiz.de/10014691827
Purpose – The purpose of this paper is to examine how corporate social responsibility (CSR) transparency claims are … explores transparency in relation to CSR, CSR reporting, the internet, and activism and describes how their confluence produces … pseudo‐panopticon. Findings – The paper finds that the pseudo‐panopticon allows corporations to claim transparency in CSR …
Persistent link: https://www.econbiz.de/10014691828
social media is more effective to create convergence between corporations' corporate social responsibility (CSR) agenda and … Twitter social graph, a network analysis was carried out to study the structural properties of the CSR community, such as the …
Persistent link: https://www.econbiz.de/10014691829
responsibility commitment (CSRC) substantiate the firm's CSR claims and promote message persuasion. Design/methodology/approach – A 2 …, this study informs CSR‐based corporate image advertising. Social implications – Support for more socially responsible … businesses through responsible consumption can potentially transform product attributes and markets. More effective CSR …
Persistent link: https://www.econbiz.de/10014691830