Similar Search Results

Innovation strategies of Indian market leaders

Krishnan, Rishikesha T. - In: Journal of Indian Business Research 4 (2012) 2, pp. 92-96

innovation strategies followed by their Indian competitors. Originality/value – India is an important growth market for most …

Persistent link: https://www.econbiz.de/10014874943

Assessing India's lead market potential for cost‐effective innovations

Tiwari, Rajnish; Herstatt, Cornelius - In: Journal of Indian Business Research 4 (2012) 2, pp. 97-115

Purpose – The purpose of the present study is to assess India's potential as a lead market for cost‐effective frugal …, whereas developing countries have faced negative country‐of‐origin effects. In the case of India a reversal of this trend may … be observed, for some time. The paper aims to identify factors which are impacting India's emerging role as a …

Persistent link: https://www.econbiz.de/10014874944

Taking India to the world

Thite, Mohan - In: Journal of Indian Business Research 4 (2012) 2, pp. 116-124

Purpose – The aim of this paper is to deal with the purpose, process and prospects pertaining to the rapid internationalization of the Indian information technology (IT) services multinational corporations (MNCs) with a view to explore the issues, challenges and strategies of MNCs from...

Persistent link: https://www.econbiz.de/10014874945

Karma orientation in boundary spanning sales employees

Singh, Ramendra; Singh, Rakesh - In: Journal of Indian Business Research 4 (2012) 3, pp. 140-157

Purpose – The purpose of this article, based on the Indian philosophy of Karma that all individual actions have the power to bring joy or sorrow based on the nature of action, is to propose a new construct, salesperson's Karma Orientation, and discuss its antecedents and outcomes....

Persistent link: https://www.econbiz.de/10014874947

Measuring dynamic effects of advertising: a case study in India

Baidya, Mehir; Maity, Bipasha; Ghose, Kamal - In: Journal of Indian Business Research 4 (2012) 3, pp. 158-169

sales as well as short‐term and long‐term effects of advertising in India. Design/methodology/approach – Time‐series data on … literature due to lack of quantitative modeling works on marketing data reported in the field of advertising in India. …

Persistent link: https://www.econbiz.de/10014874948

Investor sentiment, risk factors and stock return: evidence from Indian non‐financial companies

Ranjan Dash, Saumya; Mahakud, Jitendra - In: Journal of Indian Business Research 4 (2012) 3, pp. 194-218

Purpose – The purpose of this paper is to evaluate the pricing implication of aggregate market wide investor sentiment risk for cross sectional return variation in the presence of other market wide risk factors. Design/methodology/approach – The paper employs the Fama and French time series...

Persistent link: https://www.econbiz.de/10014874950

Resistance to change in Indian, Chinese and Estonian organizations

Pihlak, Ülle; Alas, Ruth - In: Journal of Indian Business Research 4 (2012) 4, pp. 224-243

India, China and Estonia who had participated in change management projects. Both quantitative and qualitative methods were … by leadership problems in India and by increased workload in Estonia. To overcome the resistance, communication was used … in India and education together with communication both in Estonia and in China most often. Still, the content of these …

Persistent link: https://www.econbiz.de/10014874951

Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market

Deb, Madhurima; Roy Chaudhuri, Himadri - In: Journal of Indian Business Research 4 (2012) 4, pp. 244-268

products. Design/methodology/approach – Results are derived from primary data collected from a consumer sample in India. Data … contributes to research on CE by confirming some of the earlier results with a consumer sample from India. Originality …

Persistent link: https://www.econbiz.de/10014874952

Recession and job satisfaction of Indian information technology professionals

Menon, Praseeda; Thingujam, Nutankumar S. - In: Journal of Indian Business Research 4 (2012) 4, pp. 269-285

Purpose – The purpose of this paper is to replicate the dispositional source of job satisfaction (JS) in a different cultural setting on the backdrop of the recession of 2008‐2009 and to investigate the specific subjective job‐related aspects that influenced Indian IT professionals'...

Persistent link: https://www.econbiz.de/10014874953

Cause and effect between FII trading behaviour and stock market returns

Chandra, Abhijeet - In: Journal of Indian Business Research 4 (2012) 4, pp. 286-300

Purpose – The purpose of this paper is to examine the direction of causality between foreign institutional investment (FII) trading volume and stock market returns in the Indian context. There is evidence of uni‐directional causalities from stock returns to FII flows across various sample...

Persistent link: https://www.econbiz.de/10014874954