Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends' recommendations. On the other hand, companies prefer this type...

The prevailing characteristic of the current business market is accelerated dynamics and remarkable change power, which require continuous adjustment of strategy. Employees are crucial drivers for optimal handling and implementing changes and innovations. The telecommunications sector is a major...

Recent studies show that seniors will soon become one of the major prospective segments in hospitality and travel industry. Given that population aged 65+ is usually retired with pensions, they have leisure time for travelling at any time of the year. They are also the most demanding expecting...

The prevailing characteristic of the current business market is accelerated dynamics and remarkable change power, which require continuous adjustment of strategy. Employees are crucial drivers for optimal handling and implementing changes and innovations. The telecommunications sector is a major...

Recent studies show that seniors will soon become one of the major prospective segments in hospitality and travel industry. Given that population aged 65 is usually retired with pensions, they have leisure time for travelling at any time of the year. They are also the most demanding expecting...

An important question for higher education institutions (HEIs) worldwide is how to use the customer relationship management (CRM) knowledge and technologies generated from the research on the corporate business and adapt it to the university environment. Using indicators such as students’...

The development of modern communications and information technologies, deregulation and globalization of business, represent some of the key determinants of the macroeconomic and business environment. These changes, as well as the recession evident during the past five years followed by an...

The restructuring of the company is usually taken into consideration in terms of reducing costs and the need to increase effectiveness. Most often this process results in downsizing. In this paper, we assume that downsizing does not necessarily mean lower costs and increase of effectiveness. In...

The dominant feature of today's business environment is accelerated dynamics and dramatic change intensity which significantly influences the life cycle of strategy, business orientation and individual employee operations. These trends require continuous adjustment of business philosophy through...