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Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735
The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …
Persistent link: https://www.econbiz.de/10014371857
This paper studies the impact of corporate acquisitions - both domestic and cross-border - on the uncertainty faced by acquiring firms. We use data for UK publicly-listed firms from 2004 to 2017 and employ a matching estimator combined with difference-in-differences to control for the endogenous...
Persistent link: https://www.econbiz.de/10012179878
The paper takes a first look at the host and home country effects of German FDI in Eastern Europe (EE) based on new survey data of 1050 investment projects in EE by 420 German multinationals during the 1990s. We find that German investors transfer a substantial amount of financial capital to EE....
Persistent link: https://www.econbiz.de/10010427360
This study examines how globalization of corporate governance practices influence the risk of European CEOs being … as a result of this globalization. We focus on direct and indirect American influence on the dismissal performance …
Persistent link: https://www.econbiz.de/10010320346
The process of globalization encompasses economic and financial integration. Abolition of capital controls and …
Persistent link: https://www.econbiz.de/10010320377
The process of globalization encompasses economic and financial integration. The abolition of capital controls and the … Standards ; transparency ; economic growth ; macroeconomic impact ; globalization …
Persistent link: https://www.econbiz.de/10003757004
The globalization of banking in the United States is influencing the monetary transmission mechanism both domestically …
Persistent link: https://www.econbiz.de/10003770968
The globalization of banking in the United States is influencing the monetary transmission mechanism both domestically …
Persistent link: https://www.econbiz.de/10003781564
The recent crisis highlighted the importance of globally active banks in linking markets. One channel for this linkage is the liquidity management of these banks, specifically the regular flow of funds between parent banks and their affiliates in diverse foreign markets. We use the Great...
Persistent link: https://www.econbiz.de/10009266718