health claim on the part of more health conscious consumers. The authors discuss implications for the successful marketing of …, the authors demonstrate that consumers with lower health consciousness are particularly sensitive to conflicting …, consumers with higher health consciousness do not reduce their likelihood of choosing a functional food when confronted with …

generalisabilty of the findings. Originality/value – The study serves as a guideline for social services marketing professionals …

-fat and/or high-sugar foods vis-a-vis nutritious diets. The ideal "planetary health diet," as defined in the EAT Lancet report … planetary health diet/EAT Lancet diet. The analysis finds that despite a change of the diet toward the recommended diet …

-fat and/or high-sugar foods vis-à-vis nutritious diets. The ideal “planetary health diet," as defined in the EAT Lancet report … planetary health diet/EAT Lancet diet. The analysis finds that despite a change of the diet toward the recommended diet …