Dressler, Marc - In: Wine Economics and Policy 5 (2016) 1, pp. 24-32
for prosuming and disclosed a segment of clients with low and limited involvement interest. Hence careful resource … evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers … support the relevance of customer integration in the world of wine. Two clusters divide the wine consumers: prosuming …
