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Exploratory wine consumer behavior in a transitional market : the case of Poland
Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to exploratory behavior. Data obtained from 198 Polish wine...
Persistent link: https://www.econbiz.de/10011868456
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Humanizing voice assistant : the impact of voice assistant personality on consumers' attitudes and behaviors
Poushneh, Atieh - In: Journal of retailing and consumer services 58 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012430653
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Consumers' preferences and attitudes toward local food products
Aprile, Maria Carmela; Caputo, Vincenzina; Nayga, Rodolfo M. - In: Journal of food products marketing 22 (2016) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10011560842
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Segmentation of Czech consumers based on their attitudes towards money
Tomek, Ivan; Stříteský, Václav; Tahal, Radek - In: Central European business review : CEBR 2 (2013) 2, pp. 19-24
Persistent link: https://www.econbiz.de/10010344414
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Food demand in Russia : heterogeneous consumer segments over time
Staudigel, Matthias; Garvert, Rebecca - In: Journal of agricultural economics 66 (2015) 3, pp. 615-639
Persistent link: https://www.econbiz.de/10011416116
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Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.; Bauchrowitz, Alexander; … - In: Journal of retailing and consumer services 47 (2019), pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
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What do we know about segmentation and targeting? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
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What attributes are consumers looking for in sweet cherries? : evidence from choice experiments
Zheng, Xibei; Yue, Chengyan; Gallardo, Karina; … - In: Agricultural and resource economics review : ARER 45 (2016) 1, pp. 124-142
Persistent link: https://www.econbiz.de/10011637032
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Explaining the use of attribute cut-off values in decision making by means of involvement
Peschel, Anne O.; Grebitus, Carola; Colson, Gregory; … - In: Journal of behavioral and experimental economics 65 (2016), pp. 58-66
Persistent link: https://www.econbiz.de/10011640508