Статья посвящена анализу потенциала практического применения теории поколений в сфере маркетинга. Автором рассмотрено основное содержание теории поколений,...

New ways of strategic approach are available due to information technologies. New dimensions in business experiments are possible. Company can now meet its research needs much more efficient. It takes less money and less time to come to similar results with business experiments as with...

Predicting consumers’ hotel choice is influenced by several different factors. The consumer decision-making process in hotel choice selection is influenced by hotel product, received information, and personal preferences. This study focuses on different factors which represent the reasons for...

Consumers need information such as nutrition tables to assess the nutritional value of a food product. Although a broad range of studies has examined consumers’ attention, perception and use of nutrition tables, relatively little is known about what types of consumers use what kind of...

The installation of electricity Smart Meters (SM) brings about new opportunities for enhancing the interaction between consumers, generators and energy service providers. SM are needed to exert certain sets of actions upon consumers aimed at producing changes in the functioning of the system...

Smart meters (SM) may provide large benefits to all stakeholders by providing the information required to implement certain sets of demand response actions. Benefits produced by SM related actions depend on the features of these actions, the system and the targeted consumer group.

The present paper aims to identify and describe different types of energy consumers in a more comprehensive way than previous segmentation studies using cluster analysis. Energy consumers were segmented based on their energy-related behavioral characteristics. In addition to purchase- and...

Understanding current and potential customers´ behaviour is one of the key factors of marketing efficiency and it brings competitive advantage. Companies usually classify their customers and create client groups with similar characteristic features. Such grouping activity is called segmentation...