While marketing continues to work primarily in a visual domain, holistic brand experiences and multisensory marketing techniques are becoming ever more important. Audio branding is one such technique. The European Commissionfunded research and innovation project ABC_DJ has developed an...

People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...

People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...