While numerous new distribution channels have emerged in recent years, the challenge for today's large retailers is to develop effective omni-channel strategies. This paper, based on an analysis of 26 large retailers, explores the omni-channel strategies being followed by French retail brands....

Purpose The starting point of the paper is the fact that customers participate in the logistics activities of the supply chain (SC) (Johnston, 1989; Granzin and Bahn, 1989). Having established that customers can and do participate in logistics, firms can consider transferring some of their logistics...

L’année 2009 voit s’opérer de grands changements dans la pratique promotionnelle. Industriels et distributeurs doivent apprivoiser un environnement économique défavorable englué dans une crise profonde. Ils sont également confrontés à une refonte forte du cadre réglementaire avec la...

2009 has been the year of many changes in the promotional practice in France. Retailers as well as Industrials have to face the crisis, the application of a new law – called LME (Economy Modernisation Law) and the hard – discounters in the mean time and in a feroce price war. Within this...

La promotion des ventes peut se définir comme une modification temporaire et tangible de l’offre dont l’objectif est d’avoir un impact direct sur le comportement des clients de l’entreprise et sur la force de vente (Chadon, 1995). Aujourd’hui la promotion sert également à constituer...

Purpose: The growth of collaborative consumption is beginning to stimulate management research on this phenomenon. However, so far, few scholars have studied the logistics aspects related to these developments. The purpose of this paper is to develop a conceptual approach to the logistics at...