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Situated at the intersection of sociolinguistics and international business and management studies, this PhD project focuses on language management in two different industry sectors, namely the financial service sector and the manufacturing sector. Employing a multiple case study design...
Persistent link: https://www.econbiz.de/10012142739
Purpose – The purpose of this paper is to analyse the consequences of globalisation in the area of corporate communication, and investigate how language may be managed as a strategic resource. Design/methodology/approach – A review of previous studies on the effects of globalisation on...
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