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The impact of self-concept and its congruence with different brands on purchase intention : evidence from Pakistani consumers

Sandhu, Moeed Ahmad; Usman, Muhammad; Ahmad, Zubair; … - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 695-709

Current research explores the effect of self-congruity (matching one.s self with brands) on brand attitude causing purchase intention. Mostly marketers communicate the conception that their brand matches with how ideally consumers want to see themselves. So, there is an imperious self-congruity...

Persistent link: https://www.econbiz.de/10011934297

Environmental turbulence as a moderator on the impact of transformational leadership and it business strategy alignment on EIS adaptation

Yasmeen, Humaira; Wang, Ying; Zameer, Hashim; Ahmad, Zubair - In: International journal of information systems in the … 12 (2020) 3, pp. 74-92

Persistent link: https://www.econbiz.de/10012294087

Openness to experience and creativity : the role of promotion focus

Abbasi, Saliha Gul; Alaghbari, Mohammed Abdulrazzaq; … - In: Cogent business & management 10 (2023) 3, pp. 1-10

Karachi, Pakistan was conducted. SPSS Process Macro and AMOS software were used to analyze the data. OE was found to have an …

Persistent link: https://www.econbiz.de/10014506008

Exploring the nexus between sectoral stock market fluctuations and macroeconomics changes before and during the COVID-19 pandemic

Suriani, Suriani; Correia, Anabela Batista; Nasir, Muhammad - In: Cogent business & management 11 (2024) 1, pp. 1-15

Investors may find it challenging to invest due to economic fluctuations during COVID-19. This study aims to examine the relationship between economic fluctuations and the Indonesian sectoral stock market in the consumer goods sector (CGI), basic industrial and chemical sector (BIC), and...

Persistent link: https://www.econbiz.de/10014520106

Consumer shift behavior from conventional to Islamic banking : decision-making analysis through AHP

Ahmad, Muneer; Zafar, Muhammad Bilal; Perveen, Abida - In: Journal of Islamic marketing 15 (2024) 5, pp. 1280-1302

Persistent link: https://www.econbiz.de/10014520898

Brand experience and brand loyalty : the moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users

Sarmad, Imran; Imtiaz, Muhammad Ahsin; Bukhari, Syed … - In: Pakistan journal of commerce and social sciences 18 (2024) 1, pp. 40-61

The current study looks at the relationships in the Pakistani smartphone market between brand experience, brand love, and brand loyalty. In addition, we also study brand trust's moderating effect. The data was collected from 300 Pakistani smartphone users. Structural equation modelling (SEM) and...

Persistent link: https://www.econbiz.de/10014525048

The rise of the semi-core : China, India, and Pakistan in the world-system

Lashari, Samee - 2024

the eighteenth-century fall and contemporary rise of China, India, and Pakistan. Emphasizing the importance of both …

Persistent link: https://www.econbiz.de/10014526474

Who demands technical and vocational education in Pakistan? : a PSLM analysis of socio-economic determinants

Khan, Suhrab; Ali, Kazim - In: International journal for research in vocational … 11 (2024) 2, pp. 250-284

Education and Training (TVET) in Pakistan. The government of Pakistan has implemented various skill enhancement programs to … the Pakistani context. Methods: For the TVET demand's estimation, this study employed the Pakistan Social and Living …

Persistent link: https://www.econbiz.de/10014529351

Corporate governance challenges in Pakistan : perceptions and potential routes forward

Zia, Nadeem; Burton, Bruce G. - 2023

Corporate Governance Failures in Emerging Economies - Evidence from Pakistan provides detailed insights regarding … factors that have both permitted and fostered corporate governance failures and scandals in Pakistan. This book will be of …

Persistent link: https://www.econbiz.de/10014550710

Information technology issues in Pakistan

Qureshi, Ijaz A.; Hussain, Moazzam; Hassan Raza; … - In: The world IT project : global issues in information …, (pp. 321-332). 2020

Persistent link: https://www.econbiz.de/10014584097