"Executives talk about developing innovative new strategies. They go to conferences on change and hire consultants to manage strategic reinvention. In short, they equate great strategy with great performance. Yet, all too often, strategic change occurs in reaction mode. Sales are down and market...

Air Deccan is the amazing story of India's first low-cost airline. It has become the nation's largest domestic airline in less than four years. They have done this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful...

This case tells the story of the creation and evolution of Tecnovate, a captive BPO facility for ebookers, a European travel agent. Tecnovate, based in Delhi, India, provides three types of services for ebookers: travel services, IT services and financial services. The case details the elements...