Individuals disclose an increasing amount of personal information when buying goods or services. Personal details are revealed despite the rising threat of privacy breaches at firms that collect the information. Yet, we know surprisingly little about the trade-offs individuals consider when...

Personal information is shared extensively every day, partly in exchange for benefits or as a reaction to other people's information sharing. In this paper, we experimentally investigate these two factors by analyzing the interaction of peer comparison and incentives to disclose potentially...