1. Positioning marketing communications for tourism and hospitality -- 2. Communications theory and applications -- 3. The marketing communications environment -- 4. Consumer roles in marketing communications -- 5. Marketing communications and organisational strategy -- 6. Segmentation,...

Purpose: The purpose of this study is to explore how senior managers of independent hotels perceive the notion of corporate social responsibility (CSR) through a holistic analysis of motivations of undertaking both social and environmental initiatives. Design/methodology/approach: This study...

Purpose: By adopting retrospective evaluation theories, this study aims to explain how innovations provided by separate suppliers in the tourism value chain influence tourist’s perceived value of the overall experience and further uncover which innovative product attributes are more effective...

Purpose: This paper aims to outline the context for social tourism as an approach that can help deliver societal goals, such as reducing inequalities, as well as benefits for deserving beneficiaries and the tourism industry. The paper highlights how social tourism can develop in the future....

Tourism has multiple economic benefits for host countries that receive tourists. Policy makers are becoming more and more aware of the importance that appropriate tourism management has to maximise the benefits that tourism flows can bring. However, many developing countries suffer from a lack...