Bhattacharyya, Jishnu (ed.); Balaji, M. S. (ed.); … - 2022 - 1st ed. 2022.
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching … understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by … marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case …
