Rivkin, Jan W. - In: Management Science 46 (2000) 6, pp. 824-844
proposed, informally, that the complexity of a successful business strategy can deter imitation of the strategy. This paper … explores this proposition rigorously. A simple model is developed that parametrizes the two aspects of strategic complexity …: the number of elements in a strategy and the interactions among those elements. The model excludes conventional resource …