Collins, David - In: Employee Relations 23 (2001) 1, pp. 26-37
of management have sought to dismiss guru theory as an insubstantial and ephemeral body of knowledge, dedicated to the … production of fads, which are said to obscure the reality of management, the paper attempts to encourage academics and … practitioners to reconsider the implications of the fad motif. Offering six objections to the fad motif in management scholarship …