Esmaeili, M.; Aryanezhad, Mir-Bahador; Zeephongsekul, P. - In: European Journal of Operational Research 195 (2009) 2, pp. 442-448
In this paper, several seller-buyer supply chain models are proposed which incorporate both cost factors as well as elements of competition and cooperation between seller and buyer. We assume that unit marketing expenditure and unit price charged by the buyer influence the demand of the product...