The Ministry of Power, Government of India, defines Demand Side Management (DSM) as ‘actions of a Distribution Licensee (Utility), beyond the customer's meter, with the objective of altering the end-use of electricity - whether it is to increase demand, decrease it, shift it between high and...

The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement business has become a multi-million industry in India. Marketers use celebrity endorsers to influence the purchase...

Branding as a phenomenon has effected many a change in the contemporary world. There is hardly any aspect of modern society which is untouched by it. The varied manifestations of branding have found resonance in most aspects of day-to-day life. Politics is one such arena which has come under the...

Trained undercover men and women posed as potential clients and visited all 65 local financial advisory firms in Hong Kong that cater to retail investors. Each auditor was assigned to an “avatar” consisting of a specific combination of attributes. We find that women are more likely than men...

Customer relationship management has undergone a lot of development with the advent of new technology and interactive communication channels. Customers are actively participating in the gathering, collection, and dissemination of knowledge about products and brands with other customers in the...

The aim of this paper is to review and evaluate models used to assess the market penetration of energy technologies. While there are different models and tools, choosing the appropriate approach for a particular application is very challenging. In this paper, each model is reviewed and discussed...

We show that pollution increases the offering yields of municipal bonds, indicating increased risk. We establish this using a difference-in-differences design, comparing the bonds from U.S. counties revealed to contain per- and poly-fluoroalkyl substances (PFAS) in their drinking-water supplies...

Under imprecise creditworthiness information, borrowers may make erroneous credit decisions. Credit reports—which record one’s creditworthiness—became free in the entire U.S. in 2005, while these had already been free in seven states. Exploiting this in a difference-in-differences setting,...