Barajas, Angel; Urrutia, Ignacio - In: International Journal of Sports Marketing and Sponsorship 8 (2007) 3, pp. 67-74
This paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature relating to support, fan typology and factors that determine attendance at stadia. Next, factors that influence support are...