Showing 119,281 - 119,290 of 120,309
Purpose – Lifestyle centres are emerging retail locations and yet have not been included in past studies of shopping centres. The purpose of this paper is to explore whether and how individual and retail characteristics impact consumers' patronage behaviours at three popular retail locations...
Persistent link: https://www.econbiz.de/10014803400
Purpose – The purpose of this research is to examine the influences of consumer trust and perceived internet confidence on consumer apparel shopping intention via the online retailer operated by a multi‐channel retailer. Design/methodology/approach – A total of 261 students in a large US...
Persistent link: https://www.econbiz.de/10014803405
Purpose – This paper aims to explore Wal‐Mart's varying performance in Europe and eventual exit from the German market by singling out the role of consumer acceptance of Wal‐Mart's market propositions. Design/methodology/approach – The paper uses the macro‐constructs of institutional...
Persistent link: https://www.econbiz.de/10014803409
Purpose – The purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our consciousness. Design/methodology/approach – This paper reviews research gathered over several years and it...
Persistent link: https://www.econbiz.de/10014803413
Purpose – The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for...
Persistent link: https://www.econbiz.de/10014803416
Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team … among constructs. Findings – The two brand personality dimensions of wholesomeness and successfulness are mediated through … prestige to predict the consumer's identification with the team. The two brand personality dimensions of imaginativeness and …
Persistent link: https://www.econbiz.de/10014803419
Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning. Design/methodology/approach – Using an online survey, data are collected from 300 female adults in the US...
Persistent link: https://www.econbiz.de/10014803420
Purpose – The purpose of this paper is to examine the relationships between the online consumer behaviour constructs of attitude, motivations and information search in order to develop an online consumer behaviour framework. Design/methodology/approach – An email survey collected data from...
Persistent link: https://www.econbiz.de/10014803421
Purpose – To date, most research focused on understanding the meanings and mechanism of gift giving behavior and there is little literature on channel usage behavior for gift shopping. The purpose of this paper is to examine the relationship between consumers' retail purchase experiences for...
Persistent link: https://www.econbiz.de/10014803422
Purpose – The purpose of the paper is to introduce the concept of associated scents for retail stores that are normally odourless, and provide an understanding of how associated scent can be used by these non‐scented retailers to influence shopper behaviour and the appeal of the store....
Persistent link: https://www.econbiz.de/10014803423