This article focuses on the main group of luxury goods consumers in China, the Chinese elite, who are of critical importance for marketing luxury goods. First, after defining the Chinese elite, we identify the relevant dimensions to segment this mass affluent group: conspicuous/functional,...

Clearing up the misunderstanding of luxury -- The uniqueness of international luxury brand strategy -- International luxury brand management -- International luxury brands : consumer management -- International luxury brands : design and creative management -- International luxury brands :...

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by...